A recent article in The New York Times by Jennifer Steinhauer brings to light the ways Republicans are embracing Twitter, with their sights on the 2012 election. “As the 2012 campaign heats up, policy fights that used to play out in old-school direct mailings and television advertisements are likely to migrate to Twitter,” she says.
It's become blatantly obvious that twitter brings a whole new way of dealing with constituent communication for both parties. She notes, "Barely a minute goes by between the time Mr. Obama — or a high-ranking member of his administration — makes a speech, holds a news conference or says something to a talk show host, and a team of young Republican House staffers, fueled by pizza and partisanship, punches back." The article goes on to talk about how the Republicans have mobilized on Twitter. "House Republican members have more than twice as many followers as their Democratic counterparts — about 1.3 million versus roughly 600,000 — and are far more active on Twitter with more than 157,000 individual Twitter messages, versus roughly 62,000 for Democrats."
With both parties in the game, the article ends with the idea that social media, Twitter in particular, could change the game for 2012:
“This is the first time that both parties have people on staff who are specifically focused on social media and willing to deploy and use it.” Mr. Rasiej, of Personal Democracy Media, said. “It won’t be tanks against the cavalry this time. Both sides have tanks, both sides have fighter jets and both sides may have nuclear bombs.”
It's an interesting look into the world of twitter and using it as communications arsenal on capitol hill. Members use it mostly to communicate with each other, but how many constituents are actually using this medium to communicate to their Member?
We want to know: How does Twitter fit into your constituent communications strategy?