Your website isn’t a static entity. It’s a living, breathing, work-in-progress. We believe that even the best websites always have room for improvement. Here are some of our top ideas.
- Use Google Analytics to troubleshoot.
Take the guesswork out of your content by using Google Analytics that's integrated into the Gateway website system. Using this data, you can troubleshoot: Are certain pages not being viewed? Are people leaving other pages in high numbers? With the cold, hard facts, you can make the necessary changes.
- Anticipate the viewers’ needs.
Once you figure out what your viewers want using analytics, make sure that you provide multiple access points of access to pages of interest. Then they can easily find what they are looking for.
- Organize your press releases.
Instead of using the default and organizing your releases by date, take a more creative approach and organize them by content. Then push those content-specific releases to the corresponding sections in your Issues sections. So when you have a press release on the environment, it will show up in your Environment section automatically. Your viewers will appreciate it.
- Update photo rotator and prominent images frequently.
A picture is worth a thousand words, so don’t keep using the same ones. Frequent visitors to your site want something new to look at, especially on your homepage, so don’t disappoint them.
- Speaking of images. . .
Make sure your images, on the homepage and elsewhere, link to other pages. Yet another way to increase interaction and keep your visitors coming back.