We’ve talked about the importance of email subject lines before. Basically, these tiny nuggets have big importance. They determine who opens your email and who dumps it in the trash. A good subject line has a few basic characteristics: it’s related to the email you are sending. It’s personalized enough so that the viewer understands that its meant for them. It’s well written, and dare we say even clever.
But here’s another big thing to consider when writing your email subject line: Spam trigger words. Even if you are following all of the rules — such as sending your email only to those who have granted you permission — your email can still get stuck in spam. That’s because the subject line might contain words that can inadvertently block your email from getting through.
Avoid getting trapped in a spam filter by avoiding these 10 words and phrases, just a small sample brought to you by Mannix Marketing, Inc.
- investment decision
Are your messages spam-proof? Read more words to avoid here.