Monitoring your social media can seem like a full-time job. Because you already have a job, we’ve created a module in the Gateway that allows you to easily track your Social Media presence. Using visuals, you’ll have instant access to the analytics you need — all in one place. The Social Module appears on your navigation, and gives you two drop-down options: Social Dashboard and the Facebook Advertising Dashboard (Of course, if you don’t have a Facebook Advertising campaign with us, it won’t show up). We’ll cover the Facebook ad component in the next blog. So let’s start with the features of the Social Dashboard:
- Current Audience.
How many people can you currently reach? If your website is hosted by iConstituent, you can find out. A pie chart illustrates the estimated number of potential constituents, based on an analysis of Gateway statistics. Armed with this information, you can then do the appropriate outreach.
- Engagement Trends.
What are the trends among your eNewsletter subscribers and Facebook likes? How many people are returning to your website? A bar graph shows the answers. Knowing how many constituents are engaged — and where they are engaging — allows you to determine if your current strategy is working.
- Total Views.
How many people are reading your homepage, eNewsletters, and Facebook posts over the past 90 days? It’s simple to find out. When you understand if your readership is increasing or decreasing, you can then make adjustments to your content and images.
- Top Cities Reached.
Where is your message being heard? Discover your top 10 cities reached, based on data from Facebook, your homepage and eNewsletter. Then take action where you need to.
Coming Up: Learn about our Facebook Advertising Dashboard.