If you are a rap star or a Hollywood celebrity, maybe all you care about is your number of followers. But as a Member of Congress, your gaze should focus on more than just the number of people following you. Social Media gives Congressional offices a crucial way to get your message heard and engage your constituents. But you need to use it wisely. Take the opportunities to turn your Social Media into gold. When you take the time to get your readers invested in what you are saying, you’ll get back more than you anticipated. Here are a few tips to maximize your Social Media effectiveness:
Know Your Community.
Tweets, posts, and newsletters should be carefully crafted. Instead of making these vague or the same old reposts, take the time to make them relevant and timely. To do this, you need to know your audience and what they want. When you directly address their concerns, your constituents will see that you are paying attention to their needs.
Let your readers know they are valuable assets. Ask them their opinion about current issues, give them a poll or trivia question, and elicit their opinions on an upcoming event. This kind of feedback is crucial in order to build relationships and stay in touch with your constituents.
Focus on Customer Service.
When your constituents talk, listen. Turn their questions into connections. Find a way to respond to then quickly, use the Gateway survey feature to ask for their feedback on your website or through an eNewsletter. Begging for engagement is a good thing and if a lot of people have questions about the same thing, take a long hard look at how you are explaining things; you might need to change your tactic.