You want to reach as many constituents as you can. You have great content, writing, and photos. Your emails aren’t too long, contain timely and relevant information, and have a clear call to action.
If you have these basics down, there’s still more to do. Here are a few more for your e-newsletter that might not be on your radar screen.
- Work with the news cycle/critical times to capture subscribers
Take some time to think ahead when you have large numbers of visitors to your site: a big news event, a storm, a citizen in the national news. During these times, people will likely visit more often. Seize the moment. Do what you can to sign up these visitors while you have their attention.
- Simply ask.
I know it seems obvious, but it’s sadly overlooked. Every once in a while, tweet or post a request for your constituents to sign up for your e-newsletter .You might be surprised at the results.
- Consider your sign-up spot.
When thinking about where to put your subscription sign-up, use your analytics. Find the most popular pages, and then put your link on the top left of that page. Easy.