It’s the Golden Ticket: your subscriber list. Yet it can also languish while you attend to seemingly more important things. But in terms of importance, growing your list can lead you straight to the chocolate factory.
In this two-part series, we’ll cover the basics of growing your subscriber lists.
What: One-question surveys
How: Use questions that can be answered with yes, no, and maybe
Why: Within your constituent database, you should have 100,000 constituent contacts. Surveys go a long way towards getting there.
What: Use your data to the fullest
How: By micro-targeting and geo-targeting communities or people in your District. For example, if a Member visits an area in your district, why not send a targeted email to a non-subscriber letting them know?
Why: Targeting delivers local news to a subset of people and uses a mapping feature to see where you are hitting — and where you aren’t.
What: 360-degree communications
How: When someone answers a survey or clicks through to interact, email to thank them.
Why: Make people who interact feel special by keeping them on a list and giving them additional media so they become your very own messengers.
What: Facebook Sharing
How: Include your messengers prominently in your e-newsletters
Why: It makes them feel good and promotes further engagement.