What kinds of social media do public officials use? A recent survey by GOVERNING Exchange set out to answer that question. They asked 164 members about the kinds and frequency of social media use. The results showed that Facebook was the clear winner for personal use, while LinkedIn was the most commonly used for businesses. The relatively new Pinterest is still being discovered. Sixteen percent of respondents said they don’t use social networks at all, while 17% said someone else manages their social media accounts.
Here’s the stats:
Why do senior officials use social media?
- Business 12%
- Personal 27%
- Neither 16%
- Both 46%
Which platforms do they use most often?
- Facebook: 44% business, 84% personal, 8% don’t use
- Twitter: 36% business, 34% personal, 50% don’t use
- LinkedIn: 44% business, 51% personal, 23% don’t use
- Pinterest: 3% business, 21% personal, 77% personal