How do you get people’s attention online? Make them feel like they are getting something exclusive. It sounds simple, yet it can be time consuming. But using exclusive content and images should be a key strategy for any communications department hoping to stand out from the crowd. Here are a few tips:
1. Forgo Reposting
Sure it’s easy, and sometimes unavoidable, to re-post press releases or auto-post from other sources. But done too much, this can be damaging to your brand. No one wants to feel that they are an after-thought, or that what they are getting isn’t fresh.
What to do: When possible, write unique blogs and post directly to social media on topics that people can’t find anywhere else.
2. Have a plan
When you have a content plan, you have consistency. And when you have consistency, your viewers know what to expect.
What to do: Schedule regular posts in different categories, such as Event of the Week, a chat session with constituents, or a Q & A with a staff member. You’d be surprised how easy this is with a little planning.
3. Bring Events to Your Constituents
Not everyone can get to events. What could be more original than bringing events to your citizens?
What to do: Livestream your events, allowing your constituents to attend virtually, ask questions, and get involved.
4. Get Behind the Scenes
It’s truly original to bring your constituents in behind the scenes. This gives them a sense of being an insider, and we all love that.
What to do: Post backstage pictures, silly snapshots, blurbs of overheard conversations, and post real time mobile uploads.