Planning a big event or a town hall? Consider a promoted post.

Posted by Hafie Yillah, Digital Media Intern

Whether you are looking to rally support behind an issue or promote an event, Facebook advertisements are a great way to deliver a message to your constituents. While Facebook ads help in message delivery, where a lot of offices are missing out, is in the promoted post arena. For Members, a promoted post could be the solution to generating higher levels of engagement on their fan page. Rather than working within the 90 character limit of a Facebook ad, promoted posts give you a lot more freedom with the copy and also the content types you are sharing. Promote a post inviting constiuents to sign up for your e-Newsletter, job/ internship openings. Or you could even promote one detailing specifics about an upcoming event, like that town hall you have coming up! 

With almost 40% of all user activity occurring on the news feed and now with Facebook’s EdgeRank algorithm, this might be the additional boost you need to make sure your messages don’t get lost in the crowd. As Summer Recess winds down, promoted posts should definitely be considered for your content promotion plan. For a great breakdown of the benefits and disadvantages for promoted posts and standard Facebook ads click here.  

 

Note: For Members, the same rules and procedure apply as with any other online advertisement. 

Build your Facebook audience with this custom email invite in our eNewsletter Gateway

Posted by Stefan Santana, Web Support & Design Specialist

It seems that everyone is on Facebook these days. Recent stats show that Facebook is growing at a rate of 600,000 new users each day, swelling the network to over 140 million active users.

For your office, these numbers represent an increasingly huge opportunity to get the word out about what your Congressional office is doing to improve the lives of your constituents in the district as well as in Washington, DC.

If your office doesn’t already have a Facebook presence, you can’t afford not to. Go and create a Facebook page, which will be your office’s home on the popular social network.

Once you have a Facebook page, if you don't have one already, people won’t come knocking on your door without a little work.

We, at iConstituent, have created an invitation email that you can use to send to your constituents to invite them to visit and like your Facebook page.

Please see the instructions below:

Formatting an eNewsletter inviting your constituents to visit your Facebook page:

1) Download the HTML code for the Facebook invite here.                                                                   

2) Start the eNewsletter as you normally would, but make sure to select an eNewsletter template without sidebar.

3) Once you are  ready to create the content for your eNewsletter, copy the HTML code you downloaded.

4) Click on "Create > Content".

4) A dotted-line box will be added to the main body of your email. Now, hover over that dotted-line box and you will see a blue border around it and three boxes at the upper right corner. Click on the "Edit" button.

The "Edit Content" box will pop up. Click on the "Source" button. Now, go ahead and paste the HTML code you downloaded in the first step.

creating_3.jpg

5) Click on the "Source" button again. Now you will see the text and images of your Facebook invite email.

6) VERY IMPORTANT: Now make sure to add your office's Facebook page information where you see brackets (i.e.: "Add Representative's name here", etc.

Please see below, what you're going to need to do:

·         Get a profile image of the Representative and add it where applicable

·         Add the Representative's name

·         Add your state and district

·         Embed the URL for the Facebook page wherever applicable (including the button "Confirm Request")

·         Make sure to remove the brackets after you add the necessary information

Please make sure to test it by sending yourself the email so that you are 100% sure that all links, formatting, etc. are ready to go.

Should you have any questions feel free to contact our support team via email (mailto:support@iconstituent.com) or call us at (202) 355-9339.

How Yahoo!'s Email Recycling Policy will affect your Newsletters

Posted by Aaron Stowers, U.S. House Customer Support Consultant

Are you seeing a higher bounce rate than normal in your weekly newsletter?  If so, it may be due to Yahoo’s action on July 15th to retire all old and unused e-mail accounts.  Their plan is to free up previously un-used e-mails and to re-offer them to the general public.  For example, if aaron@yahoo.com was taken but is currently inactive, I may be able to claim that e-mail address when they are re-opened on August 15th.

The bottom line is that you may see a dramatically increased bounce rate to any of your Yahoo e-mail contacts in the next few weeks.  The real issue however, is when those e-mails are re-opened and re-claimed.  The possibility exists that some of those Yahoo e-mail addresses could be transferred to new people who may not reside in the same Congressional District or State.  In order to prevent unintentionally emailing non-constituents, it is very important that you send at least one mailing to all of your Yahoo e-mail addresses before August 15th, 2013. This will move any inactive e-mails to the hard bounce suppression list and prevent mailing to non-constituents.

If you would like to read some more about the issue please click here or here for some articles on Yahoo's plans.

Thank you for reading and please check back weekly for some more interesting thoughts on Congressional communications.