Posted by Hafie Yillah, Digital Media Intern
Whether you are looking to rally support behind an issue or promote an event, Facebook advertisements are a great way to deliver a message to your constituents. While Facebook ads help in message delivery, where a lot of offices are missing out, is in the promoted post arena. For Members, a promoted post could be the solution to generating higher levels of engagement on their fan page. Rather than working within the 90 character limit of a Facebook ad, promoted posts give you a lot more freedom with the copy and also the content types you are sharing. Promote a post inviting constiuents to sign up for your e-Newsletter, job/ internship openings. Or you could even promote one detailing specifics about an upcoming event, like that town hall you have coming up!
With almost 40% of all user activity occurring on the news feed and now with Facebook’s EdgeRank algorithm, this might be the additional boost you need to make sure your messages don’t get lost in the crowd. As Summer Recess winds down, promoted posts should definitely be considered for your content promotion plan. For a great breakdown of the benefits and disadvantages for promoted posts and standard Facebook ads click here.
Note: For Members, the same rules and procedure apply as with any other online advertisement.