Posted by Hafie Yillah, Digital Media Intern
In hopes to increase ad performance and click through rates, Facebook made changes to the display size of advertisements on their platform. Facebook Ads are now bigger all across the board whether the ad is being displayed on a users mobile device, desktop newsfeed, or the right column display.
As you can see from the image above, the images used in Facebook ads are about 3 times the size as they used to be on both the desktop and right column display. In addition to the change in size of ads, users are now able to click anywhere within within the image or text region to get redirected to an ad’s landing page.
With your ads being more noticeable due to this increase in size, it is even more important to pick the right image. Carefully selecting the right image on your Facebook Ad can help decrease your overall advertising costs because the better the image you select will boost your click-through rate (CTR). With improvements to your (CTR) the overall cost per a click will go down. The new changes to the size of your ads present a great opportunity to use real images of real people and events relevant to your office.
For more information on these changes check out this article here.