Facebook Ads: The Bigger The Better

Posted by Hafie Yillah, Digital Media Intern

In hopes to increase ad performance and click through rates, Facebook made changes to the display size of advertisements on their platform. Facebook Ads are now bigger all across the board whether the ad is being displayed on a users mobile device, desktop newsfeed, or the right column display.

 

As you can see from the image above, the images used in Facebook ads are about 3 times the size as they used to be on both the desktop and right column display. In addition to the change in size of ads, users are now able to click anywhere within within the image or text region to get redirected to an ad’s landing page.

With your ads being more noticeable due to this increase in size, it is even more important to pick the right image. Carefully selecting the right image on your Facebook Ad can help decrease your overall advertising costs because the better the image you select will boost your click-through rate (CTR). With improvements to your (CTR) the overall cost per a click will go down. The new changes to the size of your ads present a great opportunity to use real images of real people and events relevant to your office.

 

For more information on these changes check out this article here.

Interning at iConstituent

Hello. How’s it going?

My name is Hafie Yillah and I am a student at the University of Maryland, College Park. I assist the Web Services division here at iConstituent with different projects, but most of my work involves online advertising. I have been interning at iConstituent for a couple of months now and iCantgetenough! 

For the first time in a while I started the summer out without having a 9-5 job. So like most college students, I spent the first couple weeks of summer catching up on the last Season of Game of Thrones. From the comfort of my couch I even traveled the world vicariously through my friends by browsing their summer vacation photos on Facebook. When July hit, and I realized I had wasted an entire month of summer I knew it was time to pull the plug.

Not to over dramatize my life, but everything just looked so dark and grey before I started working here. Just when I was about to delete my Facebook account, I got a call from iConstituent about the position. In my head I thought “So I’m really going to become a Digital Media Ninja and online ad guru? — Awesome.”

While I’m still far from a master, I can definitely say I am constantly gaining new insights as a result of my experience. Since my first day I have been learning the ins and outs of online ads for different platforms, but so far my favorite ads are Facebook. In working with clients, I have grown to gain an appreciation for advertising as an art form. With regards to my studies it is really motivating and exciting to see how things are starting to hit full circle. 

Some highlights of my experience so far have been getting an email response from our Account Manager at Facebook, seeing our CEO come in on a Friday wearing a really awesome Albert Einstein shirt, and probably the positive feedback and mentorship I’ve been getting from my superiors.

I hope to have more to share in the comming months about this awesome opportunity.

How Gmail's new tabbed view will affect your Congressional E-newsletter

Posted by Aaron Stowers, Senior Product Consultant

Google is at it again.  Over the past few months they have been phasing in a new “tabbed” view for their ubiquitous email client.  If, like many of us, you too use Gmail, then you have recently found that you no longer have one all encompassing inbox, but rather 4 or 5 different “tabs” to look through.  These views are split into different categories labeled “Primary,” “Social,” “Promotions,” and “Updates” where Google automatically routes e-mails based on its secret formula.  For most people, this is wonderful. Who doesn’t like a bit more organization?  But the real question is what does this mean for your Congressional E-Newsletter?

Unfortunately, the typical e-newsletter is probably getting deposited in either the “Promotions” tab or the “Updates” tab.  This will result in fewer views and clicks for constituents using Gmail.  The good news is, there is a solution.  We recommend asking your constituents to flag your e-newsletters as important by moving them to the primary tab.  While there is no way to have Gmail automatically re-route newsletters to the primary tab, individual constituents can easily make that decision for themselves and are likely to do so with a little prodding and instruction.

The first step is to create a list that includes all of your Google emails.  Head to the “Lists” tab in the Gateway and then create a “Criteria based list” with the following in the email field: %gmail.com.

 

Then craft an e-newsletter explaining that in order for them to more easily view your newsletters, they should drag the e-mail to the “Primary” tab and select the option for future messages to automatically be moved to “Primary.”  Be sure to include some nice screenshots!

Here is a quick sample:

After you have sent the request, create a list of your Gmailers who viewed the mailing, and then resend the e-mail to non-viewers every few months for maximum impact.  Following these simple steps will allow you to minimize the negative affect Gmail’s changes will have on your Congressional E-Newsletter.  

For more information on how Gmail's tabs could affect your mailings click here or here.