Stay Relevant on Social Media

Posted by Brija Johnson, Digital Media Specialist

Did you have grand plans for your social media strategy, only to find that you’re not making much of an impact? Where did you go wrong? Fans and followers of social media accounts are looking for a personal connection and not more advertising. Practice these six steps and you’ll be well on your way to generating loyalty and social media longevity.

1. Post daily: For certain social media outlets you must post at least once daily to stay engaged. Sites such as Facebook and Twitter are good examples of networks that require constant attention. Followers are connected to these networks on a consistent basis so the more you post engaging information the better.

2. Like all Comments from the previous day: Liking the comments from the previous day’s posts shows your constituents that you are interested in what they have to say. This opens them up to share more of their opinions and encourages more engagement.

3. Personally respond to at least five comments/replies: To further show that you care about what your constituents have to say, personally reply to their responses to your posts. A simple “Thank you” or “Great idea!” can go a long way to show that you care.

4. Share something: While it’s great to craft your own posts, it can be beneficial to share other’s posts as well. By sharing or retweeting other articles your accounts stay up to date and could prompt other companies to share some of your posts as well.

5. Connect with at least one new person: Take some time out to interact with one new person daily. This is advantageous in growing your professional contacts and broadens your sharing network. In addition, your new contacts can offer tips, advice and even other contacts that you can utilize.

6. Repeat for each social media account: Use these tips throughout your accounts but be careful not to become too repetitious in content. Each social media outlet has a different audience profile so try personalizing the content to captivate your followers’ interests.

A few extra things to keep in mind:

  • Be personable.
  • Be professional and do not argue on social media.
  • Hire someone if you cannot keep up with the demand on your accounts.
  • Link your blog with social accounts so that every time you post your social accounts are also active.

To read more on this topic check out Tabitha Jean Naylor’s article on

Did You Know about Our Webinars?

Posted by Becky Baylor, Software Training Specialist

Did you know that we offer weekly webinars? Each month we offer a new selection of topics. If you want to keep up to date with our current offerings, sign up for our webinar mailing list. This month we have the following webinars scheduled:

Search for Contacts and Send Mass Mail with Signal CRM

Thursday, 6/19 at 3:00 pm EDT

Signal has a number of tools for constituent outreach. You will learn how to build saved searches for contacts, how to set up a letter for a mass mailing, how to effectively apply codes for future searching, and how to send out a mass mailing. Sign up here

Update Your Constituent Gateway Website Slideshow

Friday, 6/20 at 11:00 am EDT

If your Constituent Gateway Website has a home page slideshow, this is the first thing most visitors will see. Use the slideshow to encourage repeat visits and drive traffic to other areas of your site by employing best practices for updating the gallery, adding photos, and including video. Sign up here.

Manage Your Constituent Gateway eNewsletter Contacts

Tuesday, 6/24 at 10:30 am EDT

Constituent Gateway eNewsletter provides a variety of list options. Get a better understanding of how your lists works and how you can manage them. Set up targeted lists based on interest or location, download lists, update counts, archive lists, associate lists to survey responses, and select or exclude lists when sending out an e-newsletter. Sign up here.

How to Quickly Log Polling Postcards and Petitions in Signal

Posted by Becky Baylor, Software Training Specialist

Offices often receive a lot of similar communication from constituents at one time. It could be you're getting a ton of calls about the same issue, you've received a stack of postcards, or you have a petition signed by a large number of constituents. There's a built in function within Signal that allows you to create an activity once, and then save it so you can reuse the same activity information again and again. This can be a huge time saver.

You will want to start in the Contacts module.

1. Start by finding a contact (or contacts) using the filter options at the top of the screen.

2. When you see the contact(s) you are looking for, check the box in front of the contact(s), or use the "Select All" option to select all the search results that display on the page.

3. Click the Create Activity button.

4. Fill out the activity information, and then click Save Defaults on the bottom left to save your information.

5. Click Create Activities.

6. Repeat steps 1-3 for each contact. You will not need to fill out activity information again since you saved your defaults.

Enewsletter Best Practices

Posted by Brija Johnson, Digital Media Specialist

Yesterday our Professional Services team held a best practices meeting highlighting some insightful tips for establishing a communications plan and for optimizing your content for delivery. If you weren’t able to make it, no worries! In our PowerPoint you can find some of what was covered. These tips can help you avoid landing in a viewers SPAM folder while also offering content to capture their interests. There was also a delivery checklist and communications plan that were handed out during the event. Take a look at what was covered and we’ll be happy to answer questions at