Posted by Brija Johnson, Digital Media Specialist
Did you have grand plans for your social media strategy, only to find that you’re not making much of an impact? Where did you go wrong? Fans and followers of social media accounts are looking for a personal connection and not more advertising. Practice these six steps and you’ll be well on your way to generating loyalty and social media longevity.
1. Post daily: For certain social media outlets you must post at least once daily to stay engaged. Sites such as Facebook and Twitter are good examples of networks that require constant attention. Followers are connected to these networks on a consistent basis so the more you post engaging information the better.
2. Like all Comments from the previous day: Liking the comments from the previous day’s posts shows your constituents that you are interested in what they have to say. This opens them up to share more of their opinions and encourages more engagement.
3. Personally respond to at least five comments/replies: To further show that you care about what your constituents have to say, personally reply to their responses to your posts. A simple “Thank you” or “Great idea!” can go a long way to show that you care.
4. Share something: While it’s great to craft your own posts, it can be beneficial to share other’s posts as well. By sharing or retweeting other articles your accounts stay up to date and could prompt other companies to share some of your posts as well.
5. Connect with at least one new person: Take some time out to interact with one new person daily. This is advantageous in growing your professional contacts and broadens your sharing network. In addition, your new contacts can offer tips, advice and even other contacts that you can utilize.
6. Repeat for each social media account: Use these tips throughout your accounts but be careful not to become too repetitious in content. Each social media outlet has a different audience profile so try personalizing the content to captivate your followers’ interests.
A few extra things to keep in mind:
- Be personable.
- Be professional and do not argue on social media.
- Hire someone if you cannot keep up with the demand on your accounts.
- Link your blog with social accounts so that every time you post your social accounts are also active.
To read more on this topic check out Tabitha Jean Naylor’s article on business2community.com.