Today we take a look at the first iteration of the iConstituent Gateway eNewsletter platform. Back in 2001 we worked with former Los Angeles Mayor, Jim Hahn, on his DineLA campaign. This campaign was one of the first applications of email marketing for an elected official. Our job was to get as many people to sign up to receive coupons promoting local restaurants and eateries as a part of Mayor’s community outreach initiative. Our secondary objective was to begin to lay the foundation for a contact list that the Mayor could then use to keep his constituents updated on important information and his work for the city of Los Angeles.
Even in its infancy, the Gateway provided in-depth statistics, including views and forwards, to help determine the success of the email campaign and to help our staff make tweaks to increase engagement.