The new Constituent Gateway Executive Summary is a powerful tool that allows for complete tracking of your e-newsletter and how it is shared and on social networking sites such as Faceboook™ , MySpace™ , Twitter™ , Yahoo Buzz™ , LinkedIn™ , and Digg™. Understanding how to ready your executive summary will help you gain insight into how your consitutentss are interacting with your digital communications.
Let's look deeper into these social-network reporting tools.
Please refer to the screenshot below.
When you view your Executive Summary, you will see an area at the bottom titled “Social Network Sharing”. At the top, you can see the “Total Views for this Mailing”. Below that, you can see the total number of times the e-newsletter was posted to a social network (in this case, 53) and the total number of views that resulted from the posting (in this case, 76).
The listing of available social networks is shown, along with the corresponding color used in the pie chart. The pie chart shows how often each social network was used. In this example, of the 53 social network posts, 16.98% was on Facebook and 22.64% was on MySpace. You can also see how many times your e-newsletter was viewed as a result of the postings on the platform. For example, there were 11 views of the e-newsletter as a result of its posting on Digg.
Click on one of the social networks to view detailed information. For example, clicking on Facebook will display the following information:
This example shows that there are 3 people who shared the e-newsletter on Facebook. It also shows the date and time at which the e-newsletter was shared and the number of views that resulted from that users posting. You can download the report data by clicking on the button.