iConstituent today announced its premium eNewsletter Plus product, with new features for social media analytics and tracking, and other extra features for helping government communicators reach constituents consistently across channels.

eNewsletter Plus supplements the standard newsletter product included with iConstituent’s flagship Constituent Relationship Management platform.

“Government needs to reach constituents where they are – whether that’s at the desktop or cell phone for email, or on Facebook and Twitter,” said iConstituent CEO Zain Khan. “eNewsletter Plus helps government officials across the U.S. take their communications to the next level and connect with people everywhere they are. It’s an example of continuous innovation by our team to provide government communicators with the best quality and best price.”

Khan said officials interested in eNewsletter Plus and the product’s social media optimization features can visit iconstituent.com to book a free demo.

Key features of eNewsletter Plus include:

  • Advanced email templates with instant eNewsletter sharing on social networks
  • A robust social dashboard for tracking email, Twitter and Facebook subscriber growth
  • Powerful analytics that help identify social influencers
  • Custom lists with targeting by demographics, behavior and activity history
  • Embeddable custom surveys
  • More than 65 configurable reports integrated with Google Analytics

iConstituent’s eNewsletter Plus users benefit from the DC-based company’s enterprise-scale email delivery network, which delivers millions of messages each month for government offices and agencies. The offering is available as a standalone product, and as an upgrade for current CRM users.

“Comprehensive analytics and social integrations help our government customers better serve their constituents with timely and relevant information,” said Khan. “We’re excited to see how our customers will use the extra power in eNewsletter Plus.”

About iConstituent: iConstituent connects people and government with great software. It brought the first e-newsletter to Congress in 2003, and provides CRM, email, telephone town hall, and other IT services to hundreds of government offices across the U.S.

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