Cloud-based software platform fills CRM, communications gap

Washington, DC – Local governments provide the lifeblood of cities and counties, not just in material terms, but also in building relationships among residents, and cultivating relationships between constituents and leaders. Good leaders ensure that those relationships receive constant maintenance and care. Now Washington D.C.-based iConstituent, provider of constituent relationship management, data and digital communications services, has expanded both its production profile and client base in the nation’s local municipalities, the company’s CEO announced Saturday. 

Aaron Stowers, Client Success Manager of iConstituent, says that the company treats each local government department, agency, or staff as importantly as the company aspires to treat federal and state executives. 

Scholars and advocates have long lauded the importance of local government. A survey conducted by the Gallup organization last October continued a “decade-long trend of [Americans] being more trusting of their local government than of their state government.” The survey found 72% of participants reporting a “great deal” or a “fair amount” of trust in their own municipal governments.

But fiscal crises, the unpopularity of taxation, and bad experiences with bonds and other investments in the financial sector have left many municipalities short on the resources necessary to fund city offices, making it important that new constituent management services be efficient and accessible. 

Using a mobile responsive interface, iConstituent’s products can be used “on the go” at district events, when initial contacts and early information-sharing have the most potential to put leaders out in front of issues and movements, said iConstituent Product Manager Becky Baylor. Often used for consumer financial services and other business needs, mobile responsive interfaces allow clients or co-workers direct access and interaction with service providers, meaning that local officials’ communication centers can always be running. 

According to the company’s web site, “Today’s public is wired and mobile, and constituents expect government service that’s informed and responsive. iConstituent users have complete historical information on correspondence and casework close at hand.” iConstituent services include machine learning and smart tagging, allowing staff to efficiently construct meaningful responses to constituents. 

Ease of use and integration of services is a big deal. Search “workload for city government staff” and you’ll find all kinds of articles about lean, overworked municipal staff. The sheer volume of constituent communications is another factor. Staff members want to do their jobs (especially client engagement) well, but they are also under pressure to finish tasks.

iConstituent’s expanded client base includes city council members in some of the nation’s largest municipalities on both coasts and in the Rocky Mountain region, as well as county executives, and city public advocate offices. The company’s constituent communication and management services emphasize the need for time-saving “holistic management” of constituent relationships, “from inbound requests to outbound research,” said iConstiuent CEO and co-founder Zain Khan. 

Founded in 2002, iConstituent has offered services to streamline, consolidate, and integrate constituent engagement tools for public officials to communicate with their constituents. The company’s expanded services for local governments are part of an overall expansion in its profile of service to 50 million residents of U.S. cities, said Michael Cohen, VP, Sales and Product Strategy.

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